Interactive digital experience
The Confidence Experiment
For the moments that shake her confidence. She plays on her own, with a grown up, or with a group.
PricingFree
Explore →
Growing up iscomplicated.We get it.
Everything tweens are into, going through, learning, and figuring out. And making it fun along the way.
2 in 3
Explore Neon Pinkgirls don’t say what they’re thinking or disagree with others because they want to be liked.
The Girls’ Index 2023, ROXYouTube
Big questions. Fun stuff. Tween life.
Games · Challenges · Real life
Games, stories, challenges and WHY? videos about the weird, funny, complicated parts of growing up.
Watch video →Picture This · Featured
The Haircut
A new haircut. A first day back. And the feeling that everyone can tell.
Latest uploads
See the newest videos on @thisisneonpink →Neon Pink is a movement for girlhood.For tween girls, and for the adults raising them. Confidence, trust in herself, voice and the real experience of growing up are at the center of everything we make.
What we want her
to carry with her.
- Trust herself
- Make a mistake without believing she is one
- Know when a friendship does not feel right
- Say what she needs to say, even when it is hard
- Handle big feelings without letting them decide what happens next
- Face comparison without losing herself
- Know when she needs space and when she needs help
- Grow more independent without growing apart from the people raising her
There’s a lot going on all at once.
Friendships change. Opinions matter more. Mistakes feel bigger. What happens at school can follow her home through her phone. She wants more independence, and her relationship with the adults raising her starts to change too. She is figuring out who she is while the world around her gets louder.
- Confidence
- Friendship
- Comparison
- Big feelings
- Mistakes
- Independence
- Being left out
- Pressure
- Fitting in
- Speaking up
- Digital life
- Identity
- Privacy
- Trust
- Growing up
Growing up isn’t something to get right.
The Neon Pink Method
The standard we’re building toward.
Everything we make should feel like something she chose.
- Games
- Stories
- Challenges
- Why?
- Picture This
- Real Life
Every Neon Pink idea has to earn her attention first. We find the unexpected way in, then let the meaning reveal itself.
Cool enough to pull her in. Meaningful enough to stay with her.
Every experience we make.
Available now
Try one of our interactive experiences.
For groups + leaders
Beat the Game
Made for the rooms she already gathers in: schools, counselors, youth leaders, after-school programs and small groups. A leader runs the room, Neon Pink brings the game.
PricingFree to play
Explore →The Neon Pink world
FUN STUFF. REAL STUFF. START ANYWHERE.
Games, friendship, confidence, overthinking and everything in between. Pick a topic and jump in.
FRIENDS + FUN
Games, sleepovers, challenges and things to do together.
EXPLORE →FRIENDSHIP
Belonging without becoming someone else.
EXPLORE →
CONFIDENCE
When one moment starts to feel like it says something about who she is.
EXPLORE →OVERTHINKING
When her brain will not let something go.
EXPLORE →
BEING LEFT OUT
When friendship hurts and you are not sure what to do next.
EXPLORE →BOUNDARIES
Speaking up when something does not feel right.
EXPLORE →PRESSURE
When getting it right starts feeling way too important.
EXPLORE →
COMPARISON
When the world keeps asking her to compare.
ONLINE LIFE
When friendship follows you onto a screen.
INDEPENDENCE
More freedom. More privacy. A changing relationship with the adults raising her.
IDENTITY
Figuring out who she is, and who she wants to become.
Why Neon Pink exists
I remember how complicated these years could feel.
Confidence changed. Friendships got harder. I was pulling away from my mom while still needing her.
Now I see my daughter entering those same in-between years, and I hear other moms describing the same things.
Neon Pink is what I wish we had then: something girls actually choose, built for the real stuff that comes with growing up.
Florence, founder + mom
Where this is heading
The adults around her matter. We want them to understand what these years feel like.
She’s already growing up.Let’s give her better ways to make sense of it.
What’s next
Want to know what drops next?
Be the first to know when Neon Pink makes something new.
Contact us
Have a question?
Questions about Neon Pink, or bringing it to a group? We’d love to hear from you.
hello@thisisneonpink.com →