NEW · BETA7-DAY FRIENDSHIP CHALLENGETRY IT FREE
Neon PinkA movement for girlhood
A playful girl in a black hoodie winking and flashing a peace sign against colorful neon doodles

Made for girls + their grown-ups

For the unwritten rules of girlhood.

Meet Neon Pink. A world of resources, honest conversations, and original experiences that help make sense of growing up. With plenty of fun along the way.

Explore Neon Pink

Three ways into her world.

There’s a lot to figure out. Here’s where to start.

Swipe to explore
Learn.What’s really going on at her age?Growing Up, ExplainedChoose her age to explore what’s changing in her world, from friendships and confidence to growing independence, and how to support her along the way.Choose Her Age →Talk.Ask other moms. Anonymously.A situationShe doesn’t like how her friend treats her. She just can’t pull away.Asking for a FriendExplore common situations about friendships, behavior, and growing up. Read Neon Pink perspectives, hear from moms who contribute, or ask anonymously.Join the Conversation →
Connect.What’s she going through?

Start with the topic, then find what helps.

Find Her Topic ↓
SAMPLENPNP

Bracelet Week · Now in Beta

Give girls seven days to build each other up.

Bracelet Week is a free, 7-day group activity where girls try real-life missions to speak up, include others, and cheer each other on. Each mission adds a bead to one digital friendship bracelet they build together.

Here's how it starts: Create a private group, invite the moms, and officially start the seven days when you're ready. No minimum number of families. No girl accounts.

Create your group

BETA: We're still working out a few kinks. The bracelet pictured is an example, not a real group's result.

She’s growing up. We’ll help you keep up.

Get research-informed ideas about growing up, friendships, and conversations worth having, tailored to her age. Free and optional.

For adults only. Growing Up guides currently cover ages 8–16. We ask for your email, plus her age and birthday month/day. We do not ask for her name, school, birth year, or her own email. Check your inbox to confirm. Privacy.

What’s she going through?

There’s something here for the big moments, the small moments, and everything in between.

Three girls squeezed together for a selfie, laughing in the sunFriendship & BelongingWhen friendships shift, feelings get hurt, or fitting in feels tricky.A girl in pink sunglasses blowing a kiss and throwing a peace signConfidence & Self-EsteemFor those moments that make her question herself.A girl in a pink hoodie holding her hand up to the cameraBoundaries & Peer PressureSaying no, speaking up, and making her own choices.A girl resting her chin on her hand, lost in thoughtBig Feelings & OverthinkingWhen one little thing starts feeling really big.A mom and daughter hugging cheek to cheek, being sillyParents & Growing IndependenceMore independence for her. New questions for you. Ways to stay connected.Three girls laughing together at a party under a disco ballFriends & FunGames, challenges, laughs, and the just-for-fun stuff.
Browse by Topic

Growing up isn’t something to get right.

Friendships change. Opinions matter more. Mistakes feel bigger. And somewhere in the middle of it all, she’s figuring out who she is.

We believe girls deserve room to explore, make mistakes, speak up, and discover themselves on their own terms.

A world that takes girlhood seriously without taking all the fun out of it.

Why Neon Pink exists

I remember how complicated these years could feel.

Confidence changed. Friendships got harder. I was pulling away from my mom while still needing her.

Now I see my daughter entering those same in-between years, and I hear other moms describing the same things.

Neon Pink is what I wish we had then: something girls actually choose, built for the real stuff that comes with growing up.

Florence, founder + mom