For girls + the grown-ups in their corner

A playful girl in a black hoodie winking and flashing a peace sign against colorful neon doodles

Growing upis a lot.Let’s get into it.

Friendship drama. Big feelings. Weird questions. And plenty of fun.

There’s a whole world to explore. Stories to get into, games to play, podcasts to discover, and things to try.

Explore by Topic

The Neon Pink world

What’s she going through right now?

There’s something here for the big moments, the small moments, and everything in between.

Three girls squeezed together for a selfie, laughing in the sun

Friendship & Belonging

When friendships shift, feelings get hurt, or fitting in feels tricky.

A girl in pink sunglasses blowing a kiss and throwing a peace sign

Confidence & Self-Esteem

For those moments that make her question herself.

A girl in a pink hoodie holding her hand up to the camera

Boundaries & Peer Pressure

Saying no, speaking up, and making her own choices.

A girl resting her chin on her hand, lost in thought

Big Feelings & Overthinking

When one little thing starts feeling really big.

A mom and daughter hugging cheek to cheek, being silly

Parents & Growing Independence

More independence for her. New questions for you. Ways to stay connected.

Three girls laughing together at a party under a disco ball

Friends & Fun

Games, challenges, laughs, and the just-for-fun stuff.

New here?

Pick something. Jump in.

A girl at her mirror, worried about her new haircut

Watch a story

The Haircut

Feel like everyone’s watching? This one’s for you.

Watch the story →

Colorful numbered game cards in blue, pink and yellow

Play together

Beat the Game

Five challenges. One shared score. Game on.

Play the game →

An open journal with hearts, pens and stickers

Try something

Friendship Body Check-In

A simple way to figure out how a friendship really feels.

Try the printable →

Why Neon Pink

Growing up isn’t something to get right.

There’s a lot happening in these years. Friendships change. Feelings get louder. Opinions matter more. And somewhere in the middle of it all, she’s figuring out who she is.

We believe she deserves room to explore, make mistakes, speak up, and discover herself on her own terms.

In a survey of US girls in grades 5–12, 66% said they held back their thoughts or disagreed less because they wanted to be liked. Source: The Girls’ Index 2023, ROX ↗

Girls writing together in a notebook on a bed

Cool enough to pull her in. Meaningful enough to stay with her.

That’s the idea behind everything we create.

A note from our founder

I remember how complicated these years could feel.

Confidence changed. Friendships got harder. I was pulling away from my mom while still needing her.

Now I see my daughter entering those same in-between years, and I hear other moms describing the same things.

Neon Pink is what I wish we had then: something girls actually choose, built for the real stuff that comes with growing up.

Florence, founder + mom

What’s next?

More good stuff is coming.

Have a question?

Questions about Neon Pink, or bringing it to a group? We’d love to hear from you.

hello@thisisneonpink.com →